Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
2nd Quarter 2002
 

Table 2 Table 3 Table 4 Table 5 Fig 5A Fig 5B Table 6

 

The results for this quarter suggest that the Central Wisconsin economy is fairly stable.  However, there are pockets of concern.  For example, the manufacturing sector has taken a pounding over the past year.  Since manufacturing is a very important part of the Central Wisconsin economy, it does raise some concerns about the area's well being.  In contrast, retail activity seems to be holding up very well as consumers continue to spend and keep the economy afloat.

The unemployment rates for the three counties, the nation, and the state are given in Table 2.  Portage and Wood County experienced declines in their respective unemployment rates.  However, Marathon's rate remained stable and the state of Wisconsin experienced an increase in its unemployment rate.  Central Wisconsin's labor force weighted unemployment rate is estimated to have declined from 5.1 to 4.8 percent over the year.  Meanwhile the U.S. unemployment rate shot upwards from 4.7 percent to 6.0 percent.  Thus, our area has done little bit better than the nation in maintaining its payrolls.

Total employment figures for the three counties, the state, and the nation are presented in Table 3.  Portage, Marathon, and Wood County are all estimated to have grown during the last year.  The employment increases were; 2.2 percent for Portage; 1.5 percent for Marathon; and 2.4 percent for Wood.  Wisconsin employment is estimated to have expanded by 1.6 percent, and the U.S. is thought to have contracted by 0.7 percent.  Once again our area has performed better than the national average.

The economic picture for Central Wisconsin appears to be somewhat different when we look at industrial sector employment, as shown in Table 4.  A greater degree of economic weakness is evident in the industrial sector numbers.  For example manufacturing, and construction payrolls are smaller than what they were a year ago.  In contrast, services, trade, and government employment exceeded last year's total.  For the record manufacturing declined by 4.8 percent; and construction was down by 17.4 percent; services expanded by 1.5 percent; and trade and government grew respectively by 5.2 and 1.1 percent.

Table 5 provides evidence that retail activity in Portage and Marathon was higher than twelve months ago.  Portage county sales tax collections grew from $990 thousand to $1.04 million dollars, a gain of nearly 5 percent.  Similarly, Marathon County expanded from $2.3 million to $2.42 million, or by 6.2 percent over the same period.  Even though not all activity is covered by the sales tax, it is nonetheless a very good barometer of the level of economic activity.

The CWERB survey of region business executives lends additional insight into the overall state of the economy (Table 6).  This group believes that recent changes at the national and local levels have been negligible.  In other words they do not perceive that there has been any major changes going on with regard to the economy.  In their opinion it appears that the economy is stuck in a jobless expansion.  This group thinks that the national and local economies will improve modestly by next quarter.  They also feel that their particular industries will fair better in the future.  In sum, the survey seems to indicate that the economy is in a period devoid of significant momentum.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 

Unemployment Rate
June 2001

Unemployment Rate
June 2002
Percent
Change
Portage 5.5% 4.9% -10.6
Marathon 4.3% 4.3% 0
Wood 6.3% 5.5% -12.8
Central Wisconsin 5.1% 4.8% -5.9
Wisconsin 4.8% 5.1% +6.2
United States 4.7% 6.0% +27.4
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
  Total Employment
June 2001
(Thousands)
Total Employment
June 2002
(Thousands)
Percent
Change
Portage 36.0 36.8 +2.2
Marathon 72.7 73.8 +1.5
Wood 39.0 39.9 +2.4
Central Wisconsin 147.7 150.5 +1.9
Wisconsin 2,906.0 2,952.5 +1.6
United States 135,922 134,992 -0.7
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
  Employment
June 2001 (Thousands)
Employment
June 2002 (Thousands)
Percent Change
Manufacturing 35.4 33.7 -4.8 
Durable goods 19.0 17.8 -6.3
Nondurable
goods
16.4 15.9 -3.0
Services 54.7 55.5 +1.5
Trade 34.3 36.1 +5.2
Construction 6.9 5.7 -17.4
Government 18.8 19.0 +1.1
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
  2001 Sales Tax
Second Quarter
(Thousands)
2002 Sales Tax
Second Quarter
(Thousands)
Percent
Change
Portage County $990.4 $1,038.4 +4.8
Marathon County $2,274.9 $2,415.0 +6.2
FIGURE 5A:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR--
MANUFACTURING, SERVICES AND TRADE

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FIGURE 5B:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR--
CONSTRUCTION AND GOVERNMENT

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TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value
March 2002 June 2002
Recent Change in
National Economic Conditions
52 48
Recent Change in
Local Economic Conditions
48 50
Expected Change in
National Economic Conditions
65 54
Expected Change in
Local Economic Conditions
62 54
Expected Change in
Industry Conditions
62 56
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481