Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
1st Quarter 1997

Table 2 Table 3 Table 4 Table 5 Table 6

 

     Our regional economy continues to perform well. This is evidenced by the decline in the seasonally unadjusted unemployment rate, the increase in regional payrolls, the improvement taking place in industrial sector hiring, and gains registered in sales tax collections. However, regional business leaders were a bit more pessimistic with regard to recent economic changes at the national and local levels. 

     The seasonally unadjusted unemployment rate fell in Portage and Marathon counties over the course of the year (Table 2). The rate stands at 4.9 and 4.8 percent respectively for each county. Thus, the downward trend in the unemployment rate continues for these counties. However, the Wood county rate is estimated to have an increase from 5.0 to 5.4 percent. This breaks a two‑year decline in First Quarter unemployment rates for Wood. Overall, the Central Wisconsin unemployment figure now stands at 5.0 percent, compared to the 5.3 percent of last year. Similar declines were registered for the state and nation. 

     Total employment growth in the three‑county area was positive but modest (Table 3). Portage, Marathon, and Wood added 0.9, 0.3, and 1.6 percent to their respective payrolls in a year overall comparison. A tight labor market locally and at the state level will most likely restrict the future growth of payrolls. For Central Wisconsin, jobs expanded by 0.9 percent which compares to the 0.8 percent growth registered for the state. 

     Better results were registered for the industrial sectors listed in Table 4. All sectors reported decent gains in employment from last year. Trade and services lead the expansion rising by 3.9 and 3.1 percent respectively. The construction and manufacturing sectors were also active this quarter adding 2.3 and 1.2 percent to their payrolls. Government sector employment remained almost unchanged, rising by a scant 0.5 percent. Overall, the industrial sectors in Central Wisconsin grew from 131.1 to 134.3 thousand. 

     Table 5 presents county sales tax distribution data for Portage and Marathon counties. Here we see that sales tax collections rose by a healthy 5.1 percent for Portage and 4.0 percent for Marathon. Sales tax data gives important insight into the local retail trade sector. However, not all transactions are subject to sales tax. For example the activity of nonprofit organizations is not included. Nonetheless, by examining this data we are able to gauge the activity level of a particular case. 

     Our survey of regional business executives shows a decided decline in the assessment of recent changes at the national and local level (Table 6). The hike in interest rate and the decline in the nation's financial markets at the time this survey was taken most likely heavily influenced the results. However, this panel is still optimistic with regard to the future direction of the economy. This is especially true for the thing they know best, their own particular industry. This of course is a positive indicator of the future direction of the regional economy.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
March 1996
Unemployment Rate
March 1997
Percent
Change
Portage
5.3%
4.9%
-7.5
Marathon
5.4%
4.8%
-11.1
Wood
5.0%
5.4%
+8.0
Central Wisconsin
5.3%
5.0%
-5.7
Wisconsin
4.3%
4.2%

-2.3

United States
5.8%
5.5%
-5.2
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
March 1996
(Thousands)
Total Employment
March 1997
(Thousands)
Percent
Change
Portage
34.6
34.9

+0.9

Marathon
67.1
67.3
+0.3
Wood
37.5
38.1
+1.6
Central Wisconsin
139.2
140.3
+0.9
Wisconsin
2,748.3
2,771.0
+0.8
United States
124,992
128,125
+2.5
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 1996 (Thousands)
Employment
March 1997 (Thousands)
Percent Change
Manufacturing
32.2
32.6
+1.2
Durable goods
16.2
16.4
+1.2
Nondurable
goods
16.0
16.2

+1.2

Services
45.1

46.5

+3.1
Trade
31.0
32.2
+3.9
Construction
4.3
4.4
+2.3
Government
18.5
18.6
+0.5
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
 
1996 Sales Tax
First Quarter
(Thousands)
1997 Sales Tax
First Quarter
(Thousands)
Percent
Change
Portage County
$775.8
$815.1
+5.1
Marathon County
$1,640.8
$1,706.7
+4.0
TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
                                                         
Index Value
December 1996 
March 1997 
Recent Change in
National Economic Conditions
61
49
Recent Change in
Local Economic Conditions
59
48
Expected Change in
National Economic Conditions
51
51
Expected Change in
Local Economic Conditions
51
56
Expected Change in
Industry Conditions
56
60
 
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University of Wisconsin-Stevens Point
Division of Business and Economics
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