Central Wisconsin Economic Research Bureau
Picture (42x43, 1017 bytes)
Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
1st Quarter 1994

Table 2 Table 3 Table 4 Fig 5A Fig 5B Table 5 Table 6

 

     Measured from one year ago, the Central Wisconsin economy moved forward, albeit at a very modest pace. One factor to consider in this scenario is the extreme weather conditions residents experienced this last winter. On several occasions the mercury dropped below minus 30 degrees Fahrenheit interfering with mobility, outside work, increasing heating bills and, in some cases, causing businesses to curtail activities or even shut down for brief periods. 

     Evidence to suggest that economic matters were also frozen to some degree follows. Unemployment rates in the area were stuck at around 6.6 percent during the past year. Total employment was virtually unchanged from March of 1993. Further, key sector employment grew by a scant 400 jobs, or 1.4 percent, with all growth coming from one sector. Better results can be reported for Central Wisconsin's industrial sectors. Here growth was at an annual rate of 2.2 percent with 2700 jobs being added to regional payrolls. 

     Central Wisconsin's seasonally unadjusted unemployment rates are presented in Table 2. Portage County's rate fell from 6.6 to 6:4 percent over the course of the year. Meanwhile, the unemployment rates in Marathon and Wood Counties rose by 0.1 and 0.5 points respectively and now stand at 6.7 percent in each county. The overall labor force weighted, seasonally unadjusted unemployment rate for Central Wisconsin increased from 6.5 to 6.6 percent over the course of the year. The United States rate came down to 7.1 percent, but is still much higher than the 5.6 percent rate of Wisconsin. 

     Employment in the area grew over the course of the year in both Portage and Marathon Counties (Table 3). Portage added a modest 300 positions, while Marathon County added an estimated 400 jobs. Wood County, however, fell off the meager pace established by the other two counties when it registered an estimated employment loss of 900 positions. For Central Wisconsin, as a whole, employment fell from 134.9 to 134.7, a decline of 0.1 percent. In contrast, the state added 3.6 percent to its payrolls and U.S. employment increased by 2.9 percent. 

     Better news is reported in Table 4. Industrial sector employment rose from 122,410 to 125,100, a 2.2 percent growth rate from last year. The greatest expansion in terms of raw numbers and percentage change came in the service sector. This sector added 2160 jobs growing by 5.0 percent. Trade and government employment were the two other sectors to experience some growth, showing increases of 700 (2.5 percent) and 600 jobs (3.6 percent) respectively. In contrast, manufacturing and construction payrolls were slightly lower by 300 and 460 positions each. 

     Table 5 shows this quarter's results for key Central Wisconsin Industries. Only finance, insurance, and real estate expanded over the period, and more importantly, by a very health 6.8 percent or 600 jobs. Paper products, lumber and wood products, and food processing employment stagnated over the past year. Overall, thanks to finance, insurance, and real estate Central Wisconsin employment in the key sector industries grew by a net 400 positions bringing total employment in these four categories to 28.4 thousand. 

     Business people in the area report that national and local economic conditions have improved somewhat over the past twelve months (Table 6). When the CWERB questioned this panel about the future of the economy, the responses given were less optimistic than three months ago, but were still positive in nature. The most upbeat responses related to the economic outlook and expectations for their particular industries.

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
March 1993
Unemployment Rate
March 1994
Percent
Change
Portage
6.6%

6.4%

-3.0
Marathon
6.6%

6.7%

+1.5
Wood
6.2%

6.7%

+8.1
Central Wisconsin
6.5%

6.6%

+1.7
Wisconsin
5.5%

5.6%

+1.8

United States
7.3%

7.1%

-2.7
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
March 1993
(Thousands)
Total Employment
March 1994
(Thousands)
Percent
Change
Portage
34.0
34.3

+0.9

Marathon
63.0
63.4
+0.6
Wood
37.9
37.0
-2.4
Central Wisconsin
134.9
134.7
-0.1
Wisconsin
2,545.3
2,636.5
+3.6
United States
117,406
120,844
+2.9
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 1993 (Thousands)
Employment
March 1994 (Thousands)
Percent Change
Manufacturing
30.3

30.0

-1.0
Durable goods
14.7

14.5

-0.8
Nondurable
goods
15.8

15.5

-2.0

Services
42.9

45.0

+5.0
Trade

28.2

28.9

+2.5
Construction
4.2

3.7

-11.1

Government
16.9

17.5

+3.6

TABLE 5:
EMPLOYMENT IN KEY CENTRAL WISCONSIN INDUSTRIES

Industry

Employment
March 1993
(Thousands)

Employment
March 1994
(Thousands)

Percent
Change

Paper Products

9.5

9.4

-1.1

Lumber and Wood
Products

5.6

5.6

0

Food Processing

4.1

4.0

-2.4

Finance, Insurance,
and Real Estate

8.8

9.4

+6.8

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
                                                         
Index Value
December 1993 
March 1994 
Recent Change in
National Economic Conditions
71
59
Recent Change in
Local Economic Conditions
55
58
Expected Change in
National Economic Conditions
70
62
Expected Change in
Local Economic Conditions
66
59
Expected Change in
Industry Conditions
68
64
 
Back to 1st Quarter Report

CWERB Home Page

 

E-mail DBE  Phone: (715) 346-2728  Fax: (715) 346-3310  Webmaster
University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481