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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Stevens Point Area
1st Quarter 1991

 

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14

     The local economy posted impressive results for first quarter 1991. The preliminary estimates show that the unemployment rate is virtually unchanged from a year ago. Further, total employment and nonfarm employment exceeded last year's levels. Nearly all indicators of economic activity were above last year's. However, increases were registered in the public assistance and unemployment claim data.

 

     The role of the national economy and its ability to influence the local area and region is without question. Further, the situation in the agricultural sector remains unclear. Data from the Chicago Federal Reserve bank indicate that farmers in general are in better financial shape than in previous years. However, segments of the agricultural sector such as the dairy industry may face a more difficult situation due to decreases in price supports. Thus, with these factors in mind, we should remain prudent and temper our enthusiasm about the local situation until these matters are resolved.

 

     All Portage County industrial sectors experienced employment growth from last year. Manufacturing, trade, and construction posted record levels of employment for this time of year (Table 7). Service payrolls, while not setting a record, still managed to register a nice gain of 1.9 percent. The large jump in government employment growth is suspect and is probably due to the inclusion of work study students in the employment numbers. With this in mind it appears that overall nonfarm employment grew by 1020 positions or 3.8 percent. This estimate of employment growth speaks well for the area economy given that the country is in the midst of a recession.

 

     Local merchants have indicated to the CWERB that sales and store traffic are at about the same levels as last year (Table 8). It should be noted that the U.S. was not in a recession at that time. In light of this fact, the no change readings are welcome news for the area. When this group was asked about their future prospects, they were hopeful that sales and store traffic would be greater three months from now when compared to last year. In general the local retailers displayed more optimism than last quarter. The ending of the Gulf War clearly played a role in the uplifting of spirits.

 

     Some more good news comes from the help wanted advertising index. Unlike the U.S. index which fell by 32 percent from last year, the local index increased by 39 percent (Table 9). This result clearly shows that the local labor market seems to be doing more than holding its own when it comes to job retention and generation. This index is a proxy for local labor conditions, thus an increase is a very positive development for the area.

 

     As can be expected, not all indicators point in the same direction since they are measuring different aspects of a very complex situation. Table 10 and
Table 11 gauge local family financial distress. Here it can be seen that new public assistance claims were up by 11 cases from last year while the total caseload fell by 63 or 4.3 percent. Table 11 shows that new unemployment claims rose by an average of 11 claims per week, or 19.3 percent. Likewise, the overall barometer of well‑being, total unemployment claims, rose by 20 cases per week or 16.7 percent. Thus not all results for first quarter are on the positive side indicating that some individuals are not faring as well as the community as a whole. Undoubtedly the announced layoffs at several local businesses have played a role in the determination of this quarter's results.

 

     While many other parts of the country are experiencing a real estate and construction slump, residential construction in the Portage County area was very brisk for first quarter 1991 (Table 12). Every category of activity was above last year's levels. The number of permits issued and the estimated value of new construction continued to increase in our local area. This type of activity bodes well for the area economy.
 

     More good news for the local economy comes from the nonresidential construction scene, Table 13. Almost every classification of activity was above last year's levels. Specifically, the estimated value of new structures, the number of business alteration permits, and the estimated value of alteration permits exceeded last year's totals.

 

     Table 14 shows the financial statistics for this quarter. Bank deposits grew at a rate of nearly 2.0 percent from last year to $316.2 million. The credit crunch affecting other parts of the country's economy does not seem to be in evidence here as loans jumped by 8.3 percent or nearly $20 million. This set of figures suggests that the economy was far from being stagnant in the first quarter.

 
TABLE 7:
PORTAGE COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 1990
Employment
March 1991
Percent
Change
Manufacturing
5,100

6,200

+2.0

Services
9,240

9,420

+1.9
Trade

6,400

6,500

+1.6

Construction
760

1,000

+31.6
Government
5,300

5,700

+7.5

 
TABLE 8:
RETAILER CONFIDENCE IN STEVENS POINT-PLOVER AREA
                                               
Index Value
December 1990
March 1991
Total Sales Compared
to Previous Year
56
58
Store Traffic Compared
to Previous Year
48
52
Expected Sales Three
Months From Now
55
67
Expected Store Traffic
Three Months From Now
49
61
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN PORTAGE COUNTY
                                
Index Value
1990
1991
Stevens Point
(March)
(1980 = 100)
129

179

U.S.
(February)
(1967 = 100)
141

96

 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN PORTAGE COUNTY
 
1990
First Quarter
(Monthly Avg.)
1991
First Quarter
(Monthly Avg.)
Percent Change
New Applications
157

168

+7.0
Total Caseload

1,473

1,410

-4.3

* As of First Quarter 1986 Public Assistance Claims are being
compiled on a county-wide basis
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN PORTAGE COUNTY
 
1990
First Quarter
(Weekly Avg.)
1991
First Quarter
(Weekly Avg.)
Percent Change
New Claims
57

68

+19.3
Total Claims

120

140

+16.7

 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
 
1990
First Quarter
1991
First Quarter
Percent Change
Residential Permits Issued

34

40

+17.6
Estimated Value of
New Homes
$2,882.3
(thousands)

$4,218.9
(thousands)

+46.4
Number of Housing Units
44

47

+6.8
Residential Alteration
Permits Issued
71

81

+14.1
Estimated Value
of Alterations
180.3
(thousands)

$268.7
(thousands)

+49.0
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
 
1990
First Quarter
1991
First Quarter
Number of Permits Issued

5

2

Estimated Value of
New Structures
$495.0
(thousands)

$3,125.0
(thousands)

Number of Business Alteration Permits 
40

47

Estimated Value
of Business Alterations
$544.5
(thousands)

$2,432.4
(thousands)

*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 14:
FINANCIAL STATISTICS FOR PORTAGE COUNTY
 
1990
First Quarter
(Millions)
1991
First Quarter
(Millions)
Percent Change
Bank Deposits
$310.3

$316.2

+1.9
Bank Loans
$223.8

$242.3

+8.3
 
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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481