Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Paul D. Warner, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Stevens Point Area
1st Quarter 1985

 

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14

 

     The Portage County economy is operating at a significantly higher level of activity than one year ago. However, the rapid pace of growth exhibited throughout much of 1984 slowed appreciably during the first three months of 1985. Tables 7-13 reveal a cooling local economy. These tables provide information on labor, construction and financial markets.

     Employment in Portage County is up over last March in all major categories (Table 7). However, nearly all of these gains were recorded during 1984. Comparing employment levels with December, there were virtually no seasonal job reductions, nor were there payroll increases in Portage County's major sectors. Manufacturing and construction gains have become considerably more modest in recent months when compared with year earlier figures. The service and trade sectors have been marginally more active, but here also, job creation was essentially nonexistent during the first quarter.

     Other measures of the local labor market confirm the conclusion that the rate of job generation declined during the first three months of 1985. Help wanted advertising is up modestly over the March 1984 volume (Table 8). However, this figure is little changed from the seasonally adjusted December reading of 78.9.

     Public assistance claims and unemployment claims have exhibited erratic behavior over the last several quarters (Table 9 and Table 10). Public assistance claims at the Stevens Point office posted a sizeable 16.0% drop during the first quarter when compared with the year earlier figure. This decline, certainly a positive sign, is not as encouraging as it first appears. The actual number of public assistance claimants is identical to the fourth quarter figure (63) which was slightly above the previous year total. Unemployment claims have also failed to demonstrate a clear pattern over the last nine months. Initial claims are up mod­estly compared to the first quarter of 1984, but this reading stands significantly below the seasonally unadjusted fourth quarter total.

     Residential construction in the Stevens Point-Plover area recorded a lackluster first quarter (Table 11). Sizeable declines were posted in nearly all categories. New permits dropped 23.3% and the estimated value of new construction was down 18.0% when com­pared with the first quarter of 1984. These figures indicate that declines in interest rates have yet to have a measurable impact on the local housing market.

     Nonresidential construction also just completed a relatively quiet first quarter (Table 12). Commercial and industrial construction settled into winter inactivity after a furious fourth quarter pace triggered by the Centerpoint Mall project. However, the local economy will be boosted by the expansion project being conducted by Warehouse Special­ists in Plover. This permit is classified as a nonresidential alteration, causing the estimated value of alterations to register an unusually large total.

     Further evidence of a slowing local growth rate can be found in the statistics of Portage County's major commercial banks (Table 13). Bank deposits and loans show moderate increases over the year earlier level. However, bank deposits dropped 1.8% during the first quarter of 1985. Declining consumer liquidity usually means weaker consumer spending. 

 
TABLE 7:
PORTAGE COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 1985
Employment
March 1984
Percent
Change
Manufacturing
4,500

4,300

+4.7

Services
7,620

7,220

+5.5
Trade

4,900

4,600

+6.1

Construction
360
310
+16.1
Government
5,900

5,600

+5.4

 
TABLE 8:
HELP WANTED ADVERTISING IN PORTAGE COUNTY
                                
Index Value
Stevens Point
(March)
U.S.
(February)
1985
1980=100
79

145

1984
1967=100
73.8

123

 
TABLE 9:
PUBLIC ASSISTANCE CLAIMS IN PORTAGE COUNTY
 
1985
First Quarter
(Monthly Avg.)
1984
First Quarter
(Monthly Avg.)
Percent Change
Total Caseload

63

75

-16.0

* As of First Quarter 1986 Public Assistance Claims are being
compiled on a county-wide basis, therefore no comparable 1985 figure.
 
TABLE 10:
UNEMPLOYMENT CLAIMS IN PORTAGE COUNTY
 
1985
First Quarter
1984
First Quarter
Percent Change
Total Claims

1,753

1,695

-3.4

 
TABLE 11:
RESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
 
1985
First Quarter
1984
First Quarter
Percent Change
Residential Permits Issued

23

30

-23.3
Estimated Value of
New Homes
$1,418.9
(thousands)
$1,730.2
(thousands)
-18.0
Number of Housing Units
35
42
-16.7
Residential Alteration
Permits Issued
61
77
-20.8
Estimated Value
of Alterations
$140.6
(thousands)
$135.2
(thousands)
+4.0
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 12:
NONRESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
 
1985
First Quarter
1984
First Quarter
Number of Permits Issued

2

3

Estimated Value of
New Structures
$144.5
(thousands)
$244.0
(thousands)
Number of Business Alteration Permits 
34
30
Estimated Value
of Business Alterations
$1,664.8
(thousands)
$184.6
(thousands)
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 13:
FINANCIAL STATISTICS FOR PORTAGE COUNTY
 
1985
First Quarter
(Millions)
1984
First Quarter
(Millions)
Percent Change
Bank Deposits
$232.4
$222.5
+4.4
Bank Loans
$140.9
$130.7
+7.8
 
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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481