Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
1st Quarter 2006
 

Table 2 Table 3 Table 4 Table 5 Table 6

 

     The highlights of the central Wisconsin section of the report are as follows.  Unemployment rates were generally higher than twelve months ago and employment in the three-county area was at about the same level as in 2005.  The manufacturing sector continues to be a drag on the employment numbers, declining by 1,000 positions over the past twelve months.  The sales tax collection numbers suggest that retail activity is doing well in central Wisconsin.  Lastly, business leaders indicate that economic growth has been modest over the year.   

     The seasonally unadjusted unemployment rates rose over the past twelve months in Portage and Marathon counties (Table 2).  The rate for Portage was at 6.0 percent and for Marathon 5.3 percent during March 2006, compared to 5.6 percent and 5.0 percent respectively in March 2005.  Wood County, although still having the highest unemployment rate in the three-county area, did experience a decline in its rate, 7.1 percent to 6.5 percent over the course of the year.  The unemployment rate for Wisconsin was virtually unchanged during the year.  The U.S. unemployment rate, however, declined from 5.4 percent to 4.8 percent.   

     Total employment estimates are based on a government survey of households.  Table 3 shows that total employment fell in Portage and Wood counties by 1.4 percent and 0.1 percent respectively.  Marathon payrolls, however, expanded by almost 2.0 percent over the past twelve months.  Wisconsin added about 20,000 jobs or 0.8 percent to its payrolls.  Meanwhile, the number of jobs in the U.S. grew at a more robust 2.2 percent.   

     Industrial sector employment is given in Table 4 for central Wisconsin and is estimated by the state by conducting a survey of area employers.  Total industrial sector employment grew by a scant 0.1 percent or by 100 net new positions.  Manufacturing once again experienced the greatest amount of contraction, declining by 1,000 positions in the three-county area since 2005.  Leisure and hospitality, in contrast, experienced the largest gain by posting a 700 net job increase, a 7.0 percent rate of growth.   

     An excellent barometer of retail activity is sales tax collections and distributions.  Portage County experienced a substantial gain in sales tax collections, up by nearly 15 percent from a year ago (Table 5).  Likewise, Marathon County experienced a very healthy expansion in retail activity by posting a gain of over 9 percent.  Wood County sales tax collections grew at a more modest 1.2 percent over the same period.  Overall, there was a substantial increase in the level of shopping in the three-county area.   

     The CWERB does a quarterly survey of regional business leaders in central Wisconsin (Table 6).  When asked about recent changes, this group felt that the local and national economies were slightly stronger than last year.  When we asked them to focus on the future, this group expected that the local and national economies would continue to strengthen, albeit at a modest pace, over the next several quarters.  Thus, steady modest growth seems to be the consensus forecast for this group.  

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
March 2005
Unemployment Rate
March 2006
Percent
Change
Portage County

5.6%

6.0%

+8.8
City of Stevens Point

6.8%

7.5%

+10.3
Marathon County

5.0%

5.3%

+5.3
Wood County

7.1%

6.5% -8.3
Central Wisconsin 5.7% 5.8% +1.8
Wisconsin 5.5% 5.5% +1.0
United States

5.4%

4.8%

-10.5

* Percent change figures represent data before rounding
TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
March 2005
(Thousands)
Total Employment
March 2006
(Thousands)
Percent
Change
Portage County 37.9 37.4

-1.4

City of Stevens Point 12.9 13.0 +0.8
Marathon County 69.6 70.9

+1.9

Wood County 37.6 37.6

-0.1

Central Wisconsin 145.1 145.9 +0.5
Wisconsin 2,862.3 2,883.9 +0.8
United States 139,759 142,772 +2.2
* Percent change figures represent data before rounding
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 2005 (Thousands)
Employment
March 2006 (Thousands)
Percent Change
Total Nonfarm 146.2 146.3 +0.1
Total Private 126.5 126.4 -0.1
Construction & Natural Resources 5.1 5.0 -2.4
Manufacturing 29.4 28.4 -3.4
Trade 24.9 25.1 +0.8
Transportation & Utilities 7.7 7.8 +1.0
Financial Activities 10.2 10.3 +0.9
Education & Health Services 21.6 21.3 -1.2
Leisure & Hospitality 10.4 11.1 +7.0
Information & Business Services 17.2 17.4 +1.1
Total Government 19.6 19.9 +1.4
TABLE 5:
COUNTY SALES TAX DISTRIBUTION
 

Sales Tax
2005

First Quarter
(Thousands)

Sales Tax
2006

First Quarter
(Thousands)
Percent
Change
Portage County

$1,045.0

$1,199.7

+14.8

Marathon County

$2,487.5

$2,713.6

+9.1

Wood County $1,056.6 $1,069.5 +1.2

TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN

 
Index Value

December 2005

March 2006
Recent Change in
National Economic Conditions

46

56

Recent Change in
Local Economic Conditions
52 59
Expected Change in
National Economic Conditions
61 60
Expected Change in
Local Economic Conditions
62

59

Expected Change in
Industry Conditions
65 60

100 = Substantially Better                50 = Same                  0 = Substantially Worse

 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481