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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D. 
Director, Central Wisconsin Economic Research Bureau
 

Stevens Point Area
1st Quarter 2004

 

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14


            Highlights of this quarter's report are as follows: The unemployment rate in Portage county has dropped to 5.9 percent.  Total employment, based on a survey of households, increased by 1.5 percent.  Employment estimates based on a survey of employers increased by 0.3 percent.  Merchants are more pessimistic about retail conditions than a year ago.  Help wanted advertising fell from last year's level.  Public assistance claims have fallen for new applications, but total caseload is running well ahead of last year.  Lastly, unemployment claims have declined for both new and total categories. 

            Portage county industrial sector employment is presented in Table 7.  These data are generated from a survey of business firms.  Total nonfarm employment increased by a small 0.3 percent from last year.  Sectors experiencing growth were construction and natural resources, trade, transportation and utilities, education and health services, and information and business services.  Sectors contracting from a year ago include manufacturing, financial activities, leisure and hospitality, and government payrolls. 

            Retailer confidence for the Stevens Point-Plover Area is listed in Table 8.  In general the panel shows that total sales compared to a year ago are lower.  Store traffic, not surprisingly, was also assessed as being off the pace from a year ago.  When this group was queried about the future they felt that store traffic and sales would be only modestly better than the previous twelve months.  These results contradict the sales tax collection data.  Often times fluctuations in the recording and tabulations of these numbers by the state makes them less comparable to the retailer survey. 

            Help wanted advertising is a very useful tool to assess conditions in a local labor market (Table 9).  The greater Stevens Point area index has declined from 89 in 2003 to 78 this year.  Meanwhile the U.S. index was virtually unchanged from a year ago.  This variable signals that the overall labor market situation is weaker than what one would normally expect this far into an economic expansion. 

            Public assistance claims for Portage county are in Table 10.  New applications on a weekly average basis fell from 298 to 231 a 22.6 percent decline.  Total caseload meanwhile rose from 3,022 to 4,220, or by nearly 40 percent over the year.  The total caseload figure shows the general rise in public assistance that transpired over the past twelve months.  Another measure of family financial distress comes from unemployment claim data (Table 11).  New claims on a weekly average basis declined from 285 to 195, or by 31.4 percent over the past twelve months.  In addition total claims fell from 2,235 to 1,967, or by 12.0 percent.  Thus both measures of unemployment claims are below last year's levels. 

            Residential construction in the area is presented in Table 12.  The number of residential permits issued rose from 24 to 26 over the past year.  However, the estimated value of new construction fell by 0.8 percent.  The number of housing units remained unchanged from last year, staying at 27 units.  The number of residential alteration permits increased by 10.1 percent.  However, there was a sharp drop in the estimated value of the alteration activity.  The value fell from $1.04 million to $705.4 thousand, or a decline of 32 percent.

            Table 13 presents nonresidential construction in the area.  This data is given without percentage changes because business investment is often times a very volatile activity that is subject to great deal of variability.  The number of new permits issued was three and their estimated value was $280 thousand. Meanwhile business alteration activity reached 33 permits and these were estimated to have a value of $2.9 million.

 
TABLE 7:
PORTAGE COUNTY EMPLOYMENT CHANGE BY SECTOR
  Employment
March 2003 (Thousands)
Employment
March 2004 (Thousands)
Percent Change
Total Nonfarm 32.8 32.9 +0.3
Total Private 26.8 26.9 +0.4
Construction & Natural Resources 0.8 0.9 +12.5
Manufacturing 5.4 4.5 -16.7
Trade 4.5 5.3 +17.8
Transportation & Utilities 1.8 1.9 +5.6
Financial Activities 4.0 3.9 -2.5
Education & Health Services 3.0 3.3 +10.0
Leisure & Hospitality 3.6 3.3 -8.3
Information & Business Services 3.7 3.9 +5.4
Total Government 6.0 5.9 -1.7
 
TABLE 8:
RETAILER CONFIDENCE IN STEVENS POINT-PLOVER AREA
 
Index Value

December 2003

March 2004

Total Sales Compared
to Previous Year
57 44
Store Traffic Compared
to Previous Year
48 46
Expected Sales Three
Months From Now
61 54
Expected Store Traffic
Three Months From Now
59 54
100 = Substantially Better
50 = Same
0 = Substantially Worse
 
TABLE 9:
HELP WANTED ADVERTISING IN PORTAGE COUNTY
 
Index Value
2003 2004
Stevens Point
(March)
(1980 = 100)
89 78
U.S.
(February)
(1987 = 100)
41 40
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN PORTAGE COUNTY
  2003
First Quarter
(Monthly Avg.)
2004
First Quarter
(Monthly Avg.)
Percent Change
New Applications 298 231 -22.6
Total Caseload 3,022 4,220 +39.6
 
TABLE 11:
UNEMPLOYMENT CLAIMS IN PORTAGE COUNTY
  2003
First Quarter
(Weekly Avg.)
2004
First Quarter
(Weekly Avg.)
Percent Change
New Claims 285 195 -31.4
Total Claims 2235 1967 -12.0
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2003
First Quarter
2004
First Quarter
Percent Change
Residential Permits Issued 24 26 +8.3
Estimated Value of
New Homes
$4,233.7
(thousands)
$4,200.0
(thousands)
-0.8
Number of Housing Units 27 27 0
Residential Alteration
Permits Issued
99 109 +10.1
Estimated Value
of Alterations
$1,037.4
(thousands)
$705.4
(thousands)
-32.0
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN STEVENS POINT-PLOVER AREA*
  2003
First Quarter
2004
First Quarter
Number of Permits Issued 3 3
Estimated Value of
New Structures
$418.7
(thousands)
$280.0
(thousands)
Number of Business Alteration Permits  30 33
Estimated Value
of Business Alterations
$255.7
(thousands)
$2,935.6
(thousands)
*Includes Stevens Point, Village of Plover, and the Towns of Hull, Stockton, Sharon, and Plover.
 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481