Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Marshfield Area
1st Quarter 2001

Table 7 Table 8 Table 9 Table 10 Table 11 Table 12 Table 13 Table 14 Table 15 Table16
 

There is evidence to support the notion that the First Quarter 2001 was a period of economic retrenchment in the county.  Many of this quarter's economic indicators were less positive than a year ago.

Wood County industrial sector employment is given in Table 7.  Manufacturing, construction, and government payrolls either contracted or stayed the same level as last year.  Specifically, manufacturing remained at the level of 9.9 thousand, construction employment fell by 100 positions, and government was also lower by 100 positions.  Positive news comes from the services sectors where 800 jobs were added, and trade shot up an estimated 1,800 positions.  The Marshfield Index surged forward by 10.2 percent.  This happened because Marshfield is dominated by the service sector and the services sector for Wood County is estimated to have increased by 6.2 percent.  Therefore, Marshfield would stand to benefit from this situation.

Retailer confidence in the Marshfield area is given in Table 8.  Local merchants were quite pessimistic in their assessment of the local retail scene.  Total sales and store traffic were deemed to be significantly lower than a year ago.  Usually this group is quite upbeat in their outlook, so these results are especially noteworthy.  Moreover, this group does not see matters improving in the upcoming quarter.

Help wanted advertising in the local area took a dramatic plunge from last year (Table 9).  The index fell from 273 to 150.  The 150 mark means there are 1.5 positions being advertised for each job in the base year.  Similarly, the national help wanted advertising index fell from 88 to 71.  The decline in these indexes signals that firms are cutting back on their hiring plans in response to a softening economy.

This report contains several measures of local family financial distress.  Public assistance claims on a monthly average basis for Wood County rose from 2,576 to 2,676 or by almost 4.0 percent since First Quarter 2000 (Table 10).  Increases are also reported for the unemployment claim data (Table 11).  New claims on a weekly average basis rose from 102 to 124 on a countywide basis.  Meanwhile, the total claims figure rocketed upwards from 272 to 415.  Clearly the business restructuring that is taking place in Wood County is showing up in the claims data.

The Marshfield residential construction picture showed some improvement over last year's marks (Table 12).  The number of residential permits issued climbed from 4 to 7, and the estimated value of this activity rose from $507.5 thousand to $876.0 thousand.  The number of housing units went up from 5 to 8.  On the downside residential alteration permits fell from 27 to 22, but the value of alteration activity increased from $193.5 thousand to $300.9 thousand over the year.

Nonresidential construction is presented without percentage changes because it is an inherently volatile sector (Table 13).  The number of permits issued was 4 and their value is estimated to be at $411 thousand.  The number of alteration permits was 11 and they are estimated to be worth $1.3 million.

Financial statistics for the local area shows that the economy has experienced a period of sluggishness (Table 14).  Bank deposits in our sample contracted from $191.3 million to $187.0 million, or 2.2 percent.  At the same time, bank lending fell ever so slightly from $170.5 million to $169.6 million, or about 0.5 percent in our year over comparison.

Clark County data are presented in Table 15 and Table 16.  Manufacturing, trade, and construction posted payroll increases from a year ago.  Services and government, however, lost some people on their respective payrolls.  The economic figures also show that the unemployment rate surged from 7.5 to 10.9 percent and the total number of people employed contracted from 14,917 to 14,625.  Thus, Clark County has also been impacted by the slowing national economy.

 
TABLE 7:
WOOD COUNTY EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 2000
(Thousands)
Employment
March 2001
(Thousands)
Percent Change
Manufacturing 9.9 9.9 0
Services 17 17.8 +4.7
Trade 7.6 9.4 +23.7
Construction

1.6

1.5

-6.3
Government 5.7 5.6

-1.8

Marshfield Employment Index 150.2 162.4 +8.2
 
TABLE 8:
RETAILER CONFIDENCE IN MARSHFIELD*
 
Index Value

December 2000

March 2001

Total Sales Compared
     to Previous Year

38

38

Store Traffic Compared
     to Previous Year

44

34

Expected Sales Three
     Months From Now
46

43

Expected Store Traffic
     Three Months From Now
46

39

100 = Substantially Better
50 = Same
0 = Substantially Worse
*Data collected by UW Marshfield-Wood County
 
TABLE 9:
HELP WANTED ADVERTISING IN MARSHFIELD
 
Index Value

2000

2001

Marshfield
(March)
(1980 = 100)
273

150

U.S.
(February)
(1987 = 100)
88 71
 
TABLE 10:
PUBLIC ASSISTANCE CLAIMS IN WOOD COUNTY
 

2000
First Quarter
(Monthly Avg.)

2001
First Quarter
(Monthly Avg.)

Percent
Change
Total Caseload

2,576

2,676

+3.9

 
TABLE 11:
UNEMPLOYMENT CLAIMS IN WOOD COUNTY
 

2000
First Quarter
(Weekly Avg.)

2001
First Quarter
(Weekly Avg.)

Percent
Change
New Claims

102

124

+21.6
Total Claims

272

415

+52.6
 
TABLE 12:
RESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 

2000
First Quarter

2001
First Quarter

Percent Change
Residential Permits Issued

4

7 +75.0
Estimated Value of
New Homes
$507.5
(thousands)
$876.0
(thousands)
+72.6
Number of Housing Units

5

8

+60.0
Residential Alteration
Permits Issued

27

22

-18.5

Estimated Value
of Alterations
$193.5
(thousands)
$300.9
(thousands)

+55.5

*Data collected by UW Marshfield-Wood County
 
TABLE 13:
NONRESIDENTIAL CONSTRUCTION IN MARSHFIELD AREA*
 

2000
First Quarter

2001
First Quarter

Number of Permits Issued 4

4

Estimated Value of
New Structures
$1,839.4
(thousands)
$411.0
(thousands)
Number of Business Alteration Permits

17

11

Estimated Value
of Business Alterations
$399.8
(thousands)
$1,282.6
(thousands)
*Data collected by UW Marshfield-Wood County
 
TABLE 14:
FINANCIAL STATISTICS FOR MARSHFIELD*
 

2000
First Quarter
(Millions)

2001
First Quarter
(Millions)

Percent Change
Bank Deposits
$191.3
$187.0

-2.2

Bank Loans
$170.5
$169.6

-0.5

*Data collected by UW Marshfield-Wood County
Note: The bank statistics represented are a sample of the Marshfield
area financial situation.
 
TABLE 15:
CLARK COUNTY EMPLOYMENT BY SECTOR
  March 2000 March 2001
Percent Change
Manufacturing

2,964

3,039 +2.5
Services

2,283

1,692 -25.9
Trade 1,906 1,934

+1.5

Construction

332

375

+13.0
Government  2,103 2,086

-0.8

 
TABLE 16:
CLARK COUNTY EMPLOYMENT STATISTICS
  March 2000 March 2001
Percent Change
Unemployment Rate

7.5%

10.9%

+45.3
Total Employed

14,917

14,625

-2.0
Total Unemployed

1,204

1,780

+47.8
Labor Force

16,121

16,405

+1.8
 

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University of Wisconsin-Stevens Point
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