Central Wisconsin Economic Research Bureau
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Division of Business and Economics
University of Wisconsin-Stevens Point
Stevens Point, WI 54481
(715) 346-3774  (715) 346-2537
 
 
Randy F. Cray, Ph.D.
 
Director, Central Wisconsin Economic Research Bureau
 

Central Wisconsin
1st Quarter 2001
 

Table 2 Table 3 Table 4 Table 5 Fig 5A Fig 5B Table 6
 

The Central Wisconsin economy has experienced a period of slow economic growth.  Unemployment and employment data along with the business confidence survey suggest that we are being impacted by the national slow down in activity.  With Wisconsin being relatively more dependent on manufacturing and energy importation than the rest of the country as a whole, it comes as little surprise that our area would feel the slowdown in activity.

 Unemployment rates in all reporting categories are significantly higher this year than last (Table 2).  The seasonally unadjusted unemployment rates for Portage, Marathon, and Wood counties were 5.3, 5.3, and 7.0 percent respectively.  The Central Wisconsin labor force weighted unemployment rate rose from 4.8 to 5.0 percent over the year.  The state and nation experienced similar gains to their unemployment rates.

 Employment gains presented in Table 3, were hard to come by in Central Wiscsonsin.  In fact, Portage and Marathon county employment is estimated to have fallen by 1.4 and 1.0 percent respectively.  Surprisingly Wood county employment rose 1.9 percent.  Wood County, if you remember, had a large increase in its unemployment rate.  Therefore, the data suggests that the main reason for the unemployment rate increase was a surge in the number of people that were estimated to have entered the labor force.  The state and nation managed to generate small gains in total employment.

 Industrial sector employment is given in Table 4.  Manufacturing, construction, and government payrolls contracted in the three county area by 0.3, 1.9, and 5.0 percent from last year.  Thus, employment growth was hard to come by in these categories.  Better news comes from the services and trades sectors.  The number of jobs in these categories are estimated to have grown by 3.7 and 5.6 percent each.

 County sales tax distribution numbers are inaccurate for First Quarter 2000 and are ignored in the report (Table 5).  The state of Wisconsin was experiencing data processing problems last year.  This problem was not confined to our area but encompassed the entire sate sales tax distribution system.  As a result, only the First Quarter 2001 sales tax numbers are presented.   As time passes, the problem of having comparable numbers will be resolved and accurate comparisons can once again be made.

 Industrial sector employment trends are given in Figure 5A and Figure 5B.  Service employment has leaped upwards from about 44.0 thousand to approximately 54.0 thousand over the past four years.  Manufacturing payrolls have expanded from 33 thousand to about 35 thousand on a seasonally adjusted basis.  Trade has grown more rapidly increasing from 32 thousand to around 35 thousand over the same four-year period.  Government employment is only slightly changed over the period and likewise construction is slightly higher.

The Business Confidence Survey listed in Table 6 shows a dramatic decline in regional business executives' assessment of economic conditions.  The marks of 29 and 31 for recent changes at the nation and local level are the most pessimistic ever recorded by the CWERB.  This group of area business people was not at all pleased by recent economic developments.  With regard to the future the marks in the low 50s suggest that this group does not see the national, local, or the industry condition changing all that much over the next three months.  Given their negative assessment of matters, this can be construed as a downbeat forecast for the next quarter.

 

 
TABLE 2:
UNEMPLOYMENT IN CENTRAL WISCONSIN
 
Unemployment Rate
March 2000
Unemployment Rate
March 2001
Percent
Change
Portage

4.0%

5.3%

+32.5
Marathon

5.0%

5.3%

+6.0
Wood

5.0%

7.0% +40.0
Central Wisconsin 4.8% 5.8% +20.8
Wisconsin 3.7% 4.8% +29.7
United States

4.3%

4.6%

+7.0

TABLE 3:
EMPLOYMENT IN CENTRAL WISCONSIN
 
Total Employment
March 2000
(Thousands)
Total Employment
March 2001
(Thousands)
Percent
Change
Portage 36.0 35.5

-1.4

Marathon 72.8 72.1

-1.0

Wood 37.8 38.5

+1.9

Central Wisconsin 146.6 146.1 -0.3
Wisconsin 2,862.9 2,881.4 +0.6
United States 134,494 135,298 +0.6
TABLE 4:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR
 
Employment
March 2000 (Thousands)
Employment
March 2001 (Thousands)
Percent Change
Manufacturing 34.3 34.4

+0.3

Durable goods 18.8 18.5

-1.6

Nondurable
goods
15.5 16.0

+3.2

Services 51.2 53.1 +3.7
Trade 32.4 34.2

+5.6

Construction

5.4

5.3

-1.9

Government

19.9

18.9

-5.0

TABLE 5:
COUNTY SALES TAX DISTRIBUTION
  2000 Sales Tax
First Quarter
(Thousands)
2001 Sales Tax
First Quarter
(Thousands)
Percent
Change
Portage County

NA

$971.6

NA

Marathon County

NA

$2,161.9

NA

FIGURE 5A:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR-- 
                             MANUFACTURING, SERVICES AND TRADE

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FIGURE 5B:
CENTRAL WISCONSIN EMPLOYMENT CHANGE BY SECTOR-- 
                               CONSTRUCTION AND GOVERNMENT

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TABLE 6:
BUSINESS CONFIDENCE IN CENTRAL WISCONSIN
 
Index Value

December 2000

March 2001
Recent Change in
National Economic Conditions

37

29

Recent Change in
Local Economic Conditions
42 31
Expected Change in
National Economic Conditions
44 52
Expected Change in
Local Economic Conditions
52

54

Expected Change in
Industry Conditions
46 52

100 = Substantially Better                50 = Same                  0 = Substantially Worse

 

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University of Wisconsin-Stevens Point
Division of Business and Economics
Stevens Point, Wisconsin 54481