Introduction
The continual growth
and complexity of theaters, art centers, dance groups,
and music organizations have created a demand for
skilled arts administrators who can develop programs,
write grants, provide technical assistance, and be
responsible managers. This interdisciplinary major is a
blend of artistic and managerial courses that provides
you with the necessary theory and practice to begin a
career in arts administration or gain acceptance into a
graduate program.
The degree program offers preparation in the major with
the opportunity, in consultation with your adviser, for
a minor area of concentration. The program contains
courses in communication, business and the arts with
opportunities in music, art, dance, and theatre, two
campus-based arts internships, and finally a
semester-long "externship" in an arts agency in a larger
city.
With this major you will better understand the artists'
needs and aspirations and see the interrelationship of
the arts, communication skills, and business constraints
that apply to the financing, producing, promoting, and
marketing of the arts. In addition to artistic and
cultural values, you will learn practical skills of
organizational development, public relations, marketing
the arts, and most importantly, leadership in the arts.
Admission Procedures and Academic Standards
The arts
management major is open to all university students.
To declare a major in arts management, fill out the
appropriate form in the Arts Management Office, Room
A-200, Fine Arts Center.
Initial enrollment in the program is as a "pre-arts
management major". The Coordinator of the Arts
Management Program serves as your adviser.
You are admitted to the arts management program after
you complete 30 credits of university coursework with a
2.5 grade point average (GPA) and successfully complete
Arts Management 195.
In order to continue in the program you must have
maintained a 2.5 GPA and present evidence of a high
degree of initiative and self-motivation, with a strong
entrepreneurial perspective for the field of arts
management.
You must maintain a cumulative GPA of 2.75 for all
courses in the major, regardless of a declaration of
academic bankruptcy, to continue in the major and for
graduation.
Courses included in the GPA calculation above are the
required set of courses in arts management, business,
communication, and the creative arts area.
Sample Program of Study for the Arts
Management Major
Business - 12 credits
-
Accounting 210 - Introductory Financial
Accounting
-
Business 340 - Business Law
-
Business 330 - Principles of Marketing
-
Business 380 - Principles of Management
Communication - 12 credits
-
Communication 221- Basic Journalism:
Newswriting and Reporting
-
Communication 230 - Introduction to
Public Relations
-
Communication 334 - Writing for Public
Relations
-
Communication 431- Public Relations
Campaigns
Creative Arts
-
In
consultation with the adviser, select 12
credits of courses from music, theatre,
dance, art.
Arts Management - 20 credits
- Arts
Management 195 - Introduction to Arts
Management
- Arts
Management 280 - Internship in Arts
Management
- Arts
Management 380 - Internship in Arts
Management
- Arts
Management 395 - Seminar in Arts
Management
- Arts
Management 480 - Externship in Arts
Management
Minor
-
In
consultation with the arts management
adviser, you must choose a minor within
the university. (Courses in the minor
cannot be counted toward the creative
arts requirements).
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UWSP
Arts Management
Graduates at Work
Manager of Theatre
Programming
JFK Center for Performing Arts
Falls Church, VA
u
Director of
Marketing
Milwaukee Repertory
Theatre
Milwaukee, WI
u
Teacher
Nantahala Outdoor
Center
North Carolina
u
Operations
Coordinator
WI Youth Symphony
Orchestra
Madison, WI
u
Assistant Manager
LaJolla Playhouse
San Diego, CA
|
Courses in Arts Management
ARTM 195 Introduction to Arts
Management 2 Credits
Overview of the business of managing nonprofit
organizations and people in arts-related professions.
Awareness of the field, private and public arts
agencies, and the arts in local communities
ARTM 280 Internship in Arts
Management 2 Credits
Initial field experience in local arts agency or campus
arts office as assigned. Each internship carries
assigned tasks which are evaluated at mid-semester and
at the end of the course. Prereq: ARTM 195 or consent
of the instructor
ARTM 380 Internship in Arts
Management 2 Credits
Advanced field experience in local arts agency or campus
arts office as assigned. Each internship carries higher
level of responsibility. Assigned tasks are evaluated
at mid-semester and at the end of the course. Prereq:
ARTM 195, ARTM 280, COMM 230 and jr. status
ARTM 395 Seminar in Arts
Management 2 Credits
Capstone course in local arts agency management,
budgeting, promotion and publicity of arts events, with
presentations by guest arts agency managers. Prereq;
ARTM 380
ARTM 480 Externship in Arts
Management 12 Credits
Placement in an arts agency in a large city environment,
full time for 12 weeks. Prereq: ARTM 395