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Arts Management

University of Wisconsin - Stevens Point

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Arts Management


Division of Communication
Communication Arts Center
UW - Stevens Point, Stevens Point, WI 54481
(715) 346-2738


College of Fine Arts & Communication Webpage: http://www.uwsp.edu/cofac/


Catalog page: http://www.uwsp.edu/news/uwspcatalog/artsmgmt.htm

 

Introduction
The continual growth and complexity of theaters, art centers, dance groups, and music organizations have created a demand for skilled arts administrators who can develop programs, write grants, provide technical assistance, and be responsible managers. This interdisciplinary major is a blend of artistic and managerial courses that provides you with the necessary theory and practice to begin a career in arts administration or gain acceptance into a graduate program.

The degree program offers preparation in the major with the opportunity, in consultation with your adviser, for a minor area of concentration. The program contains courses in communication, business and the arts with opportunities in music, art, dance, and theatre, two campus-based arts internships, and finally a semester-long "externship" in an arts agency in a larger city.

With this major you will better understand the artists' needs and aspirations and see the interrelationship of the arts, communication skills, and business constraints that apply to the financing, producing, promoting, and marketing of the arts. In addition to artistic and cultural values, you will learn practical skills of organizational development, public relations, marketing the arts, and most importantly, leadership in the arts.

Admission Procedures and Academic Standards
The arts management major is open to all university students.

To declare a major in arts management, fill out the appropriate form in the Arts Management Office, Room A-200, Fine Arts Center.

Initial enrollment in the program is as a "pre-arts management major". The Coordinator of the Arts Management Program serves as your adviser.

You are admitted to the arts management program after you complete 30 credits of university coursework with a 2.5 grade point average (GPA) and successfully complete Arts Management 195.

In order to continue in the program you must have maintained a 2.5 GPA and present evidence of a high degree of initiative and self-motivation, with a strong entrepreneurial perspective for the field of arts management.

You must maintain a cumulative GPA of 2.75 for all courses in the major, regardless of a declaration of academic bankruptcy, to continue in the major and for graduation.

Courses included in the GPA calculation above are the required set of courses in arts management, business, communication, and the creative arts area.

Sample Program of Study for the Arts Management Major

Business - 12 credits

  • Accounting 210 - Introductory Financial Accounting
  • Business 340 - Business Law
  • Business 330 - Principles of Marketing
  • Business 380 - Principles of Management

Communication - 12 credits

  • Communication 221- Basic Journalism: Newswriting and Reporting
  • Communication 230 - Introduction to Public Relations
  • Communication 334 - Writing for Public Relations
  • Communication 431- Public Relations Campaigns

Creative Arts

  • In consultation with the adviser, select 12 credits of courses from music, theatre, dance, art.

Arts Management - 20 credits

  • Arts Management 195 - Introduction to Arts Management
  • Arts Management 280 - Internship in Arts Management
  • Arts Management 380 - Internship in Arts Management
  • Arts Management 395 - Seminar in Arts Management
  • Arts Management 480 - Externship in Arts Management

Minor

  • In consultation with the arts management adviser, you must choose a minor within the university. (Courses in the minor cannot be counted toward the creative arts requirements).

UWSP
  Arts Management
Graduates at Work

Manager of Theatre Programming
JFK Center for Performing Arts
Falls Church, VA

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Director of Marketing
Milwaukee Repertory
Theatre
Milwaukee, WI

u

Teacher
Nantahala Outdoor
Center
North Carolina

u

Operations
Coordinator
WI Youth Symphony
Orchestra
Madison, WI

u

Assistant Manager
LaJolla Playhouse
San Diego, CA

Courses in Arts Management

ARTM 195 Introduction to Arts Management 2 Credits
Overview of the business of managing nonprofit organizations and people in arts-related professions.  Awareness of the field, private and public arts agencies, and the arts in local communities

ARTM 280 Internship in Arts Management 2 Credits
Initial field experience in local arts agency or campus arts office as assigned. Each internship carries assigned tasks which are evaluated at mid-semester and at the end of the course.  Prereq: ARTM 195 or consent of the instructor

ARTM 380 Internship in Arts Management 2 Credits
Advanced field experience in local arts agency or campus arts office as assigned.  Each internship carries higher level of responsibility.  Assigned tasks are evaluated at mid-semester and at the end of the course.  Prereq: ARTM 195, ARTM 280, COMM 230 and jr. status

ARTM 395 Seminar in Arts Management 2 Credits
Capstone course in local arts agency management, budgeting, promotion and publicity of arts events, with presentations by guest arts agency managers.  Prereq; ARTM 380

ARTM 480 Externship in Arts Management 12 Credits
Placement in an arts agency in a large city environment, full time for 12 weeks.  Prereq: ARTM 395

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